HIGHER LANDING | CAREER TRANSFORMATION MODEL

THE CHALLENGE

Higher Landing uses a unique approach to helping displaced professionals discover a purpose-driven career. The “Career Transformation Model” that underpins all of their live and online workshops is a disruptive approach and is very different from traditional outplacement agencies. Higher Landing needed a powerful way to clearly and concisely communicate the model and why it works so well.

THE SOLUTION

Higher Landing’s audience is demographically diverse; therefore, our solution needed to appeal to a wide audience, while having the power to communicate complex ideas. Whiteboard videos, thanks to their “reveal-as-you-go” approach and naturally visual delivery was the perfect choice. We developed this whiteboard video, using digitized hand drawn images, that guide the viewer through the model’s three stages.

THE RESULT

This video is now used by Higher Landing as part of their core “pitch” to potential investors, partners, and clients. It allows Higher Landing’s business development team to “monitor the room” during the short presentation, instead of frantically drawing on a whiteboard themselves. It has also given Higher Landing a useful marketing tool that can be attached to emails and social media posts.