HIGHER LANDING | KNOWING YOUR BRAND

THE CHALLENGE

Higher Landing is a Calgary-based premium outplacement agency with a unique approach to an old challenge: helping displaced professionals discover a purpose-driven career. Higher Landing’s delivery model had been reliant on classroom-based training, which has limited their ability to scale the business.

THE SOLUTION

To emulate Higher Landing’s engaging approach, we developed an interactive course that utilizes reflection questions that ask the learner to think critically about their situation. These questions, and other activities throughout the course, are supported by an interactive workbook that gives the learner a place to brainstorm and store their thoughts for future discussions with their career coach. The modules are “multi-purpose” designed and can be used as stand-alone interactions or as pre-work to live workshops.

THE RESULT

These modules allow Higher Landing to scale their business beyond the classroom. They create an access point for geographically dispersed learners, as well as a financially accessible option for individuals in more complex circumstances. As pre-work for in-class sessions, the modules allow Higher Landing to focus live workshops on high-value interactions instead of content delivery, which increases the value delivered to their learners.