ZCL is a people first organization that prides itself on their ability to attract and retain some of the best people in the manufacturing industry. To attract and indoctrinate new employees, ZCL puts a priority on communicating the development opportunities available to employees. One of these programs, ZCL University, is an integral part of their employee development strategy and they wanted to highlight the program in a unique and refreshing way.
We believe the best way to communicate an organizations commitment to its people is to have the people tell the story. In this video, a ZCL employee provided a testimonial about her experience with ZCL University. We took that testimonial and created a kinetic typography video that is fun and light. Kinetic typography is a fantastic solution when communicating simple ideas that need a little visual punch.
ZCL now uses this video for onboarding and recruiting as it has provided a unique and interesting way to communicate an important element of their employee development program. This approach increases employee inquiries from new and existing employees about how they can participate in the program.